--- title: Driving Growth on AWS Marketplace | CloudCompete --- [Skip to main content](https://cloudcompete.com/driving-growth-on-aws-marketplace#main) [![CloudCompete](https://cloudcompete.com/hs-fs/hubfs/CC-Logo-name.png?width=250&height=50&name=CC-Logo-name.png) ![CloudCompete Logo](https://cloudcompete.com/hs-fs/hubfs/CC-Logo-name.png?width=250&height=50&name=CC-Logo-name.png) ![CloudCompete Logo](https://cloudcompete.com/hubfs/CC%20Logo%20(svg).svg) ![CloudCompete Logo](https://cloudcompete.com/hubfs/CC%20Logo%20(svg).svg)](https://cloudcompete.com?hsLang=en) - [Show submenu for Cloud GTM Solutions Cloud GTM Solutions](https://cloudcompete.com/solution-offerings) - [Cloud Marketplace Strategy & Launch](https://cloudcompete.com/cloud-marketplace-strategy-and-launch) - [Cloud Partnership & Co-Selling](https://cloudcompete.com/marketplace-and-cloud-partner-co-sell) - [Digital Marketing & Lead Generation](https://cloudcompete.com/marketplace-marketing-and-lead-generation) - [Sales Execution & Revenue Growth](https://cloudcompete.com/sales-enablement-and-development) - [AI-Driven Lead Generation for Cloud Marketplaces](https://cloudcompete.com/aimarketleadgen) - [Show submenu for Cloud Ecosystems Cloud Ecosystems](https://cloudcompete.com/cloud-ecosystems) - [AWS](https://cloudcompete.com/driving-growth-on-aws-marketplace) - [Azure](https://cloudcompete.com/opportunities-in-microsoft-commercial-marketplaces) - [GCP](https://cloudcompete.com/opportunities-in-gcp-marketplace) - [Show submenu for Referral Network Referral Network](https://cloudcompete.com/referral-network) - [Referral Network](https://cloudcompete.com/referral-network) - [Show submenu for Resources Resources](https://cloudcompete.com/cloud-marketplace-innovations-unveiled-cloudcompete-blogs) - [Blogs](https://cloudcompete.com/cloud-marketplace-innovations-unveiled-cloudcompete-blogs) Open main navigation Close main navigation - Show submenu for Cloud GTM Solutions Cloud GTM Solutions - Cloud GTM Solutions - [Cloud GTM Solutions](https://cloudcompete.com/solution-offerings) - [Cloud Marketplace Strategy & Launch](https://cloudcompete.com/cloud-marketplace-strategy-and-launch) - [Cloud Partnership & Co-Selling](https://cloudcompete.com/marketplace-and-cloud-partner-co-sell) - [Digital Marketing & Lead Generation](https://cloudcompete.com/marketplace-marketing-and-lead-generation) - [Sales Execution & Revenue Growth](https://cloudcompete.com/sales-enablement-and-development) - [AI-Driven Lead Generation for Cloud Marketplaces](https://cloudcompete.com/aimarketleadgen) - Show submenu for Cloud Ecosystems Cloud Ecosystems - Cloud Ecosystems - [Cloud Ecosystems](https://cloudcompete.com/cloud-ecosystems) - [AWS](https://cloudcompete.com/driving-growth-on-aws-marketplace) - [Azure](https://cloudcompete.com/opportunities-in-microsoft-commercial-marketplaces) - [GCP](https://cloudcompete.com/opportunities-in-gcp-marketplace) - Show submenu for Referral Network Referral Network - Referral Network - [Referral Network](https://cloudcompete.com/referral-network) - [Referral Network](https://cloudcompete.com/referral-network) - Show submenu for Resources Resources - Resources - [Resources](https://cloudcompete.com/cloud-marketplace-innovations-unveiled-cloudcompete-blogs) - [Blogs](https://cloudcompete.com/cloud-marketplace-innovations-unveiled-cloudcompete-blogs) - [Get Started](https://cloudcompete.com/get-started) [Get Started](https://cloudcompete.com/get-started?hsLang=en) ##### Cloud Marketplaces ## Explore AWS Marketplace: Your Gateway to Cloud Innovation [Visit AWS Marketplace](https://aws.amazon.com/marketplace) ![AWS-Marketplace](https://cloudcompete.com/hubfs/AWS-Marketplace-Logo-2023-300x150.png) ### Accelerate Innovation with AWS Marketplace CloudCompete specializes in harnessing the AWS ecosystem to boost innovation and co-selling opportunities. We craft targeted strategies for System Integrators and tech firms, maximizing benefits from AWS Marketplace and the AWS Partner Network. [![aws-marketplace-logo1](https://cloudcompete.com/hs-fs/hubfs/aws-marketplace-logo1.png?width=250&height=62&name=aws-marketplace-logo1.png)](https://aws.amazon.com/marketplace) #### AWS Marketplace The AWS Marketplace connects sellers to a global audience of cloud buyers. Showcase your software optimized for AWS to make it easy for customers to find, test, buy and deploy solutions tailored for AWS workloads. [Visit AWS Marketplace](https://aws.amazon.com/marketplace) [![amazon-partner-network-logo](https://cloudcompete.com/hs-fs/hubfs/Imported%20sitepage%20images/amazon-partner-network-logo.png?width=180&height=72&name=amazon-partner-network-logo.png)](https://aws.amazon.com/partners/) #### AWS Partner Network (APN) The AWS Partner Network (APN) provides partners the tools, resources and connections to build cloud solutions, scale business and co-sell on AWS through training, support and collaboration. [Visit APN Portal](https://aws.amazon.com/partners/) ## Maximizing Sales Impact with AWS Marketplace: Key Advantages for Sellers Unlock the full potential of AWS Marketplace for sellers: access a vast customer base, streamline your sales process, diversify product offerings, enhance visibility and marketing, navigate global compliance with ease, and integrate seamlessly with the AWS Partner Network for added benefits and reduced costs. ![Buld](https://f.hubspotusercontent00.net/hub/20161755/hubfs/bulb.png?width=81&height=81&name=bulb.png) #### Extensive Customer Base Access a vast, active customer base for expansive market exposure AWS Marketplace provides access to 330,000 active customers, offering significant market reach for sellers. ![sprout](https://20161755.fs1.hubspotusercontent-na1.net/hub/20161755/hubfs/sprout.png?width=75&height=80&name=sprout.png) #### Streamlined Sales Process Efficient, standardized selling process enhances sales speed AWS Marketplace standardizes the selling process, reducing decision-making time and increasing sales velocity. ![head](https://20161755.fs1.hubspotusercontent-na1.net/hub/20161755/hubfs/head.png?width=81&height=81&name=head.png) #### Diverse Product Types Diverse product options cater to a wide range of needs Sellers can offer a variety of product types including software, services, data exchange, and professional services. ![presentation](https://20161755.fs1.hubspotusercontent-na1.net/hub/20161755/hubfs/presentation.png?width=75&height=80&name=presentation.png) #### Enhanced Visibility and Marketing Support Tools for increased visibility and collaborative marketing efforts AWS Marketplace offers tools for increased product visibility and marketing collaboration like co-writing blogs. ![plant](https://20161755.fs1.hubspotusercontent-na1.net/hub/20161755/hubfs/plant.png?width=75&height=80&name=plant.png) #### Global Compliance and Tax Collection Assists with global tax collection and compliance complexities AWS Marketplace assists in tax collection and compliance in various regions, easing global sales. ![Buld](https://f.hubspotusercontent00.net/hub/20161755/hubfs/bulb.png?width=75&height=80&name=bulb.png) #### APN Integration Benefits APN integration offers co-sell opportunities and reduced costs Integration with AWS Partner Network (APN) offers benefits like co-sell relationships, reduced fees, and targeted marketing. ## Inside AWS Marketplace Updates Get the latest AWS Marketplace news that matters most to sellers - curated by CloudCompete From new feature rollouts and policy changes to strategic growth tips, Inside AWS equips you with actionable insights spanning: new offering opportunities, compliance rule changes, buyer procurement updates, AWS program updates, peer success stories, events and trends. Stay on top of marketplace evolution through our timely coverage that helps inform decision making and opportunity pursuits. Whether optimizing existing listings or exploring expansion, Inside AWS connects sellers with the intel needed to outperform competition. ###### [AWS Marketplace Sets New Fee Structure; ‘A Big Deal’ For Partners, Says Ruba Borno](https://www.crn.com/news/cloud/aws-marketplace-sets-new-fee-structure-a-big-deal-for-partners-says-ruba-borno) ###### [Canalys | The AWS Partner Opportunity: How cloud customers select and differentiate partners](https://aws.amazon.com/resources/analyst-reports/Canalys/global-ar-report-ardm-aws-partner-opportunity/) ###### [Forrester Consulting | The Partner Opportunity for AWS Marketplace SIs, GSIs, and Resellers](https://aws.amazon.com/marketplace/partners/channel-partner-opportunity-for-aws-marketplace) ###### [CrowdStrike is the First Cybersecurity ISV Founded for the Cloud to Exceed $1 Billion in AWS Marketplace Sales](https://www.crowdstrike.com/press-releases/crowdstrike-first-cybersecurity-isv-to-exceed-1-billion-in-aws-marketplace-sales/) ###### [AWS re:Invent 2023 – The partner perspective | Canalys](https://www.canalys.com/insights/re-invent-2023-partner-perspective) ###### [Salesforce Now Available On AWS Marketplace](https://www.forrester.com/blogs/salesforce-now-available-on-aws-marketplace/) ###### [ServiceNow Announces a Strategic Collaboration Agreement With AWS](https://www.businesswire.com/news/home/20231129828125/en/ServiceNow-Announces-a-Strategic-Collaboration-Agreement-With-AWS) ###### [AWS re:Invent 2023 - Unleash your selling potential with AWS Marketplace](https://www.youtube.com/watch?v=nrtpPG72o18) ###### [Easily deploy SaaS products with new Quick Launch in AWS Marketplace](https://aws.amazon.com/blogs/aws/easily-deploy-saas-products-with-new-quick-launch-in-aws-marketplace/) ### Key Resources for AWS Marketplace Sellers Kickstart your success in the AWS Marketplace with these essential resources. Designed for both new and experienced sellers, this section offers key guides and tools to effectively navigate, manage, and excel in your marketplace endeavors. ##### AWS Marketplace Seller Guide A comprehensive guide providing in-depth information on how to start selling, manage products, and optimize listings in the AWS Marketplace [Read the Guide](https://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html) ##### AWS Marketplace Seller Portal Direct access to the seller portal where users can manage their accounts, view analytics, and get support. [Portal](https://aws.amazon.com/marketplace/partners/management-tour) ##### AWS Marketplace Go-to-Market Program Guide A valuable resource outlining the Go-to-Market Program, designed to assist sellers in effectively marketing and selling their products on AWS Marketplace [Guide](https://s3.amazonaws.com/awsmp-loadforms/AWS_MP_GTM_ProgramGuide.pdf) ## Enhance Your Presence in AWS Marketplace with CloudCompete Bolster your AWS Marketplace growth with CloudCompete - our guidance helps you create listings that resonate with buyers to accelerate sales, rapidly adjust to policy shifts while maintaining continuity, and refine marketing targeting to boost discovery and pipeline share.  Get Started Now ### Schedule a FREE Consultation Get expert guidance to maximize your marketplace potential. Our customized 30-min session explores your situation and needs to uncover targeted growth opportunities. You’ll get an actionable blueprint to inform launch planning based on proven methodologies forged through thousands of selling hours. Whether readying your first listings or revamping existing ones, we help define winning strategies rooted in real-world marketplace success. Consult with specialists who navigate clients from zero to $millions in revenue. Let us guide your next leaps. Reserve your complimentary marketplace strategy and monetization consultation now. Supercharge your cloud business in just 60 minutes. --- ### CloudCompete Solution Offerings Explore CloudCompete’s tailored solutions for cloud marketplace excellence. Our offerings are designed to enhance your co-selling strategies, optimize marketplace presence, and drive business growth in the cloud ecosystem. [![Cloud Marketplace Strategy and Launch](https://cloudcompete.com/hs-fs/hubfs/DALL%C2%B7E%202023-12-17%2020.07.15%20-%20Create%20a%20wide%20banner%20image%20for%20Cloud%20Marketplace%20Strategy%20and%20Launch%2c%20using%20the%20CloudCompete%20logo%20colors%20%2347AAF8%20\(light%20blue\)%20and%20%232C59CE%20\(dark%20blue.png?width=200&height=114&name=DALL%C2%B7E%202023-12-17%2020.07.15%20-%20Create%20a%20wide%20banner%20image%20for%20Cloud%20Marketplace%20Strategy%20and%20Launch%2c%20using%20the%20CloudCompete%20logo%20colors%20%2347AAF8%20\(light%20blue\)%20and%20%232C59CE%20\(dark%20blue.png)](https://cloudcompete.com/cloud-marketplace-strategy-and-launch?hsLang=en) ##### Cloud Marketplace Strategy & Launch [Learn more](https://cloudcompete.com/cloud-marketplace-strategy-and-launch?hsLang=en) [![Cloud Partnership and Co-Selling](https://cloudcompete.com/hs-fs/hubfs/DALL%C2%B7E%202023-12-17%2020.16.32%20-%20Create%20a%20wide%20banner%20image%20for%20Marketplace%20and%20Cloud%20Co-Sell%2c%20with%20the%20graphics%20filling%20the%20entire%20space%20of%20the%20image%2c%20from%20edge%20to%20edge.%20Use%20the%20Cl.png?width=200&height=114&name=DALL%C2%B7E%202023-12-17%2020.16.32%20-%20Create%20a%20wide%20banner%20image%20for%20Marketplace%20and%20Cloud%20Co-Sell%2c%20with%20the%20graphics%20filling%20the%20entire%20space%20of%20the%20image%2c%20from%20edge%20to%20edge.%20Use%20the%20Cl.png)](https://cloudcompete.com/marketplace-and-cloud-partner-co-sell?hsLang=en) ##### Cloud Partnership & Co-Selling [Learn more](https://cloudcompete.com/marketplace-and-cloud-partner-co-sell?hsLang=en) [![Digital Marketing and Lead Generation](https://cloudcompete.com/hs-fs/hubfs/DALL%C2%B7E%202023-12-17%2020.13.02%20-%20Create%20a%20wide%20banner%20image%20for%20Marketplace%20Marketing%20and%20Lead%20Generation%2c%20with%20a%20focus%20on%20the%20center%20of%20the%20image%20being%20filled%20with%20graphics%20related.png?width=200&height=114&name=DALL%C2%B7E%202023-12-17%2020.13.02%20-%20Create%20a%20wide%20banner%20image%20for%20Marketplace%20Marketing%20and%20Lead%20Generation%2c%20with%20a%20focus%20on%20the%20center%20of%20the%20image%20being%20filled%20with%20graphics%20related.png)](https://cloudcompete.com/marketplace-marketing-and-lead-generation?hsLang=en) ##### Digital Marketing & Lead Generation [Learn more](https://cloudcompete.com/marketplace-marketing-and-lead-generation?hsLang=en) [![sales enablement and development](https://cloudcompete.com/hs-fs/hubfs/sales%20enablement%20and%20development.png?width=200&height=114&name=sales%20enablement%20and%20development.png)](https://cloudcompete.com/sales-enablement-and-development?hsLang=en) ##### Sales Execution & Revenue Growth [Learn more](https://cloudcompete.com/sales-enablement-and-development?hsLang=en) [![CloudCompete](https://cloudcompete.com/hs-fs/hubfs/CC-Logo-name.png?width=300&height=60&name=CC-Logo-name.png)](https://cloudcompete.com?hsLang=en) - [Cloud GTM Solutions](https://cloudcompete.com/solution-offerings) - [Cloud Ecosystems](https://cloudcompete.com/cloud-ecosystems) - [Referral Network](https://cloudcompete.com/referral-network) - [Resources](https://cloudcompete.com/cloud-marketplace-innovations-unveiled-cloudcompete-blogs) [Schedule a Meeting](https://meetings.hubspot.com/kris-rao1) Email: [hello@cloudcompete.com](mailto:hello@cloudcompete.com)  ©2024 CloudCompete. 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