---
title: "Creating a SaaS Marketplace Listing on AWS: A Step-by-Step Guide"
description: Navigate SaaS product listing creation in AWS Marketplace with our step-by-step guide. From accessing the management portal to finalizing and publishing your listing, learn each stage to effectively showcase your SaaS offering and expand your reach in the digital marketplace.
---

[Cloud Marketplace Innovations Unveiled | CloudCompete Blogs](https://cloudcompete.com/cloud-marketplace-innovations-unveiled-cloudcompete-blogs)

# [Creating a SaaS Marketplace Listing on AWS: A Step-by-Step Guide](https://cloudcompete.com/cloud-marketplace-innovations-unveiled-cloudcompete-blogs/creating-a-saas-marketplace-listing-on-aws-a-step-by-step-guide)

 Written by [CloudCompete](https://cloudcompete.com/cloud-marketplace-innovations-unveiled-cloudcompete-blogs/author/cloudcompete) | Dec 23, 2023 12:05:23 AM

In today's rapidly evolving digital marketplace, Software as a Service (SaaS) offerings are increasingly popular. With Amazon Web Services (AWS) Marketplace, SaaS providers can reach a wider audience and streamline their sales process. This blog post provides a comprehensive guide to creating a SaaS product listing in the AWS Marketplace, based on insights from a detailed instructional video.

### **Step 1: Accessing the AWS Marketplace Management Portal**

The journey begins at the AWS Marketplace Management Portal. Here, you’ll log into your seller account, a gateway to managing your SaaS product listings.

### **Step 2: Navigating to SaaS Product Listings**

Once logged in, navigate to your SaaS product listings. This section displays the status of your products on the AWS Marketplace. For new listings, you’ll start by generating a unique product ID and product code.

### **Step 3: Utilizing the Self-Service Listing Wizard**

The self-service listing wizard is a crucial tool. It guides you through the process of creating your product listing. The first step involves providing product metadata and information for the product listing page.

### **Step 4: Entering Product Details**

Here’s what you need to provide:

- **Product Title:** The name of your SaaS product.
- **SKU (optional):** For internal tracking, not visible to buyers.
- **Product Logo URL:** Hosted in an Amazon S3 bucket, must be publicly accessible.
- **Short and Long Descriptions:** Overview and detailed descriptions of your product.
- **Product Highlights:** Up to three key features or selling points.
- **Support Details:** Contact information and support channel links.
- **Additional Resources:** Links to guides or product resources, like the AWS Marketplace Seller Guide.

### **Step 5: Enhancing Product Discovery**

To improve product visibility:

- **Categories:** Choose up to three relevant categories.
- **Keywords:** Include search-friendly terms.

### **Step 6: Setting Up the Fulfillment URL**

This URL is where buyers will be directed after subscribing to your product in AWS Marketplace.

### **Step 7: Configuring Product Pricing**

AWS Marketplace offers three pricing models for SaaS offerings:

1. Usage-Based Pricing
2. Contract-Based Pricing
3. Contract with Consumption

Select the model that best fits your product, along with the pricing unit and dimensions like ingested logs or API calls.

### **Step 8: Finalizing the Listing**

- **Set Prices:** Determine the pricing for contract and usage dimensions.
- **Refund Policy:** Outline the terms and provide contact information for refund requests.
- **End-User License Agreement (EULA):** Choose the standard AWS Marketplace contract or provide a custom EULA.
- **Availability Settings:** Set country-specific availability and allowlist AWS account IDs for limited visibility.

### **Step 9: Publishing and Review**

Submit your listing for publication with limited visibility. This stage involves AWS Marketplace Seller Operations team reviewing your product.

### **Step 10: Integrating and Going Public**

Integrate your SaaS solution with the AWS Marketplace listing. Once complete, update the pricing and submit a request to make your listing public. After approval, your product will be visible to all AWS Marketplace users.

### **Handling Rejections and Resubmissions**

If your request is denied, review the feedback, make necessary changes, and resubmit.

Creating a SaaS product listing on AWS Marketplace is a strategic move for any SaaS provider. For a more visual and detailed guide, watch the instructional video [here](https://www.youtube.com/watch?v=Qk7O7IxeBmI). Dive in and start expanding your SaaS product’s reach today!

 

[View full post](https://cloudcompete.com/cloud-marketplace-innovations-unveiled-cloudcompete-blogs/creating-a-saas-marketplace-listing-on-aws-a-step-by-step-guide)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "CloudCompete"
  },
  "dateModified" : "2023-12-23T00:05:23.738Z",
  "datePublished" : "2023-12-23T00:05:23Z",
  "headline" : "Creating a SaaS Marketplace Listing on AWS: A Step-by-Step Guide",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1024,
    "url" : "https://23509374.fs1.hubspotusercontent-na1.net/hubfs/23509374/DALL%C2%B7E%202023-11-13%2014.59.37%20-%20Create%20a%20wide%20banner%20image%20that%20abstractly%20represents%20major%20cloud%20platforms%20like%20AWS%2c%20Azure%2c%20and%20Google%20Cloud%20Platform%20%28GCP%29%2c%20without%20using%20their%20spec.png",
    "width" : 1792
  },
  "mainEntityOfPage" : "https://cloudcompete.com/cloud-marketplace-innovations-unveiled-cloudcompete-blogs/creating-a-saas-marketplace-listing-on-aws-a-step-by-step-guide",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Cloud Marketplace Innovations Unveiled | CloudCompete Blogs"
  }
}
```